“The first bottle is sold by the label, the second bottle by the wine.”
As accomplished marketers, we understand the paramount importance of uncovering and telling your brand story. A consumer’s connection to a wine is influenced by experiences: walking through the farm gate, the tasting room’s process and décor, the story told by the restaurant server, the visual cues on the label, and countless other small impressions.
In fact, the terroir your clients perceive is shaped as much by their subjective impressions and mind maps as the objective sensory experience in the glass.
We will help you create or clarify your brand story and manage the experience points relating to your wine brand. Our services include market segmentation and characterization, strategic messaging and appeals, customer experience management, visual branding and integrated marketing/communications planning.