Sensory analysis is a scientific discipline that enables winemakers and brand managers to understand the consumer experience of wine. Tools such as trained descriptive panels, degree of difference testing and product evaluations can enable wine brands to understand and cater to consumer preferences. Our services include facilitating sensory analysis as well as brand development, so labels, claims and descriptions reflect what is in the bottle.
Our in-house experts provide tasting services to evaluate products, write marketing material (brochures, tasting notes and vintage reports,) and to train staff in how to showcase specific wine products. We help develop wine portfolios targeted towards a specific group of consumers or to surrounding a theme or brand identity.