Terroir Consulting’s dedicated consultants offer professional research and development services for the wine and beverage industry.

Market, Consumer & Sensory Research

• Consumer Research: market segmentation, focus groups, interviews, intercepts, ethnographies, online surveys.
• Sensory Evaluation: consumer sensory preferences, sensory attribute evaluation, product sensory profiling, labels and packaging impact evaluation, portfolio analysis, thresholds of acceptable smoke taint.
• Market Analysis: geographic and psychographic market analysis, export market evaluation
• Trend Evaluation: customized trends reporting, attitudes and behaviours tracking, brand fit analysis

Planning & Business Development

• Strategic Planning: executive coaching, family business strategy, organizational planning, stakeholder consultation
• Marketing Planning: brand planning, marketing strategy and tactics, analysis of existing brand for potential fit and path to entry
• Business Planning: human resource and succession planning, organizational and productivity evaluation, merger and growth strategy
• Export Planning: foreign market analysis and evaluation, export strategy, export planning, path to entry, and brand fit analysis.

Branding, Marketing, & Hospitality

• Brand Development: branding strategy, visual identity development, beverage label design
• Marketing: marketing research, marketing plan, website development, wine club set-up and development, professional industry writing
• Social media: social strategy and planning, photography planning, post writing and programming, social interaction management
• Distribution: direct-to-consumer system set-up, wine club development, staff training
• Hospitality: professional sales training, tasting room planning, tasting room staff training

Wine Professional Education & Industry Events

• Wine Professional Development: Master Tasting Classes, hospitality wine education
• Wine Industry Events: Sensory Symposiums, Tasting Games series, event planning, panel facilitation

Wine Analysis, Winemaking & Vineyard Planning

• Wine Analysis: professional wine quality analysis, sensory profiling, wine product development, portfolio planning
• Winemaking: winemaker coaching and mentoring, process planning, just-in-time advisement
• Vineyard Planning: terroir analysis, varietal recommendations, site selection, vineyard planting planning, viticulture practices coaching, sustainability planning