The Okanagan has several vegan restaurants and food trucks - but how big is the vegan market, and what are these consumers like?

Terroir Wine’s Darcen Esau was profiled on CBC News, CBC Radio and Sirius XM Radio this week for his original consumer preference research. Darcen’s research concluded that people are more likely to enjoy a wine if the branding and design on the bottle matches their personal identity.

White Paper. With a global market thirsty for drinkable, lighter wines, how can the traditional wine region of la Rioja compete for its slice of the fresh white wine market? 

Darcen is currently exploring how culturally identifying with a wine label through visual sensory cues influences the perceived sensory taste of the wine. He has hosted sensory panels and preliminary research suggests that yes! we do taste our wine labels.