The Okanagan has several vegan restaurants and food trucks - but how big is the vegan market, and what are these consumers like?
Tasting Labels: Consumer Resarch in the Media
Terroir Wine’s Darcen Esau was profiled on CBC News, CBC Radio and Sirius XM Radio this week for his original consumer preference research. Darcen’s research concluded that people are more likely to enjoy a wine if the branding and design on the bottle matches their personal identity.
The Evolution of White Wines in la Rioja
White Paper. With a global market thirsty for drinkable, lighter wines, how can the traditional wine region of la Rioja compete for its slice of the fresh white wine market?
Rioja Wine Educator Training
Arnica travels to Spain as part of the 2018 la Rioja Wine Educator program.
Tasting Labels: the Impact of a Label on the Sensory Experience of Wine
Darcen is currently exploring how culturally identifying with a wine label through visual sensory cues influences the perceived sensory taste of the wine. He has hosted sensory panels and preliminary research suggests that yes! we do taste our wine labels.