Terroir Wine’s Darcen Esau was profiled on CBC News, CBC Radio and Sirius XM Radio this week for his original consumer preference research. Darcen’s research concluded that people are more likely to enjoy a wine if the branding and design on the bottle matches their personal identity.
White Paper. With a global market thirsty for drinkable, lighter wines, how can the traditional wine region of la Rioja compete for its slice of the fresh white wine market?
Arnica travels to Spain as part of the 2018 la Rioja Wine Educator program.
Darcen is currently exploring how culturally identifying with a wine label through visual sensory cues influences the perceived sensory taste of the wine. He has hosted sensory panels and preliminary research suggests that yes! we do taste our wine labels.
Through first-hand engagement with sustainable methods of rural production in the wine industry of Tuscany, Darcen identified sustainable best practices and analyzed the transferability of these concepts and methods to the Okanagan region of British Columbia.
Darcen and Arnica have been working with Matt Noestheden, a biochemist at UBCO on smoke taint research. With increasing forest fire activity throughout North American wine regions, this research is important for wine regions and climate change adaption.
In May 2018, Darcen travelled to Tuscany to conduct research on sustainability practices int he ancient Tuscan wine industry. Darcen’s research in Tuscany is now being submitted for publication in Academic journals.