Analyzed by Terroir Consulting's Darcen Esau, the results of the Sensory Symposium provided interesting insights into how the featured wines were described, and which segment of the population may be most likely to enjoy them.
In June, Arnica Rowan, partner at Terroir Consulting, had the opportunity to attend Taste Champagne in central London. With guidance from a British Wine critic and more than 100 sips later, here are some of Arnica’s favourite bubbly selections.
The Okanagan has several vegan restaurants and food trucks - but how big is the vegan market, and what are these consumers like?
Terroir Wine’s Darcen Esau was profiled on CBC News, CBC Radio and Sirius XM Radio this week for his original consumer preference research. Darcen’s research concluded that people are more likely to enjoy a wine if the branding and design on the bottle matches their personal identity.
White Paper. With a global market thirsty for drinkable, lighter wines, how can the traditional wine region of la Rioja compete for its slice of the fresh white wine market?
Arnica travels to Spain as part of the 2018 la Rioja Wine Educator program.
Darcen is currently exploring how culturally identifying with a wine label through visual sensory cues influences the perceived sensory taste of the wine. He has hosted sensory panels and preliminary research suggests that yes! we do taste our wine labels.