From Wine Terroir a Sense of Place Model Rowan 2017, written by Arnica Rowan:
When we lift a glass of wine to our mouth, what sense of the wine’s place of origin does it impart to our lips? How is that place expressed and how is it received by the taster? …
Drawing on physical, cultural and humanistic geography, I make a case that terroir can be understood as sense of place, encompassing not only the physical aspects where wine is grown and the influence of the people who make it, but also the interaction between those physical and cultural elements, and the perceptions and background of the person tasting the wine. As the wine expert Gerald Asher stated when reminiscing about the best wine he ever tasted, “the pleasure in any wine is subjective: we each bring something to what is there in the glass and interpret the result differently.” …
As terroir is one of the most commonly used terms in the wine industry, it is important that geographers and other academic understand that the expression of the place includes more than soil, climate and the winemaker. Terroir is an individual experience that is both objective and subjective, and has physical, cultural and experiential elements that can manipulate the wine taster’s experience.
Read the full paper: Wine Terroir a Sense of Place Model Rowan 2017
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